This privacy policy gives you an overview of the processing of your data at MAISON SHANGHAI. It applies to all websites, applications and other services offered by MAISON SHANGHAI.

Which services and offers this privacy policy applies to: the way we process your data at MAISON SHANGHAI is similar for most of our offers. Therefore, this Privacy Policy applies to all services that we provide to our customers in Europe. Whether we do so through a website, an application, in stores, by phone at events, or through social networking or other channels. For better understanding, we use the term “services” to cover any “normal case”.

However, there are also some services where, exceptionally, we process your data differently or for special purposes. This may be due to the nature of a service or to country-specific requirements. If we refer to such cases (i.e., “deviations from normal case”), we refer to them as “service-specific” or “country-specific”.

1. What data does MAISON SHANGHAI process?

MAISON SHANGHAI offers a wide range of services which you can use in different ways. Depending on whether you contact us online, by phone, in person or in any other way, and from which services you use, different data is generated from different sources. You share much of the information that we process if you use our services or contact us, for example, when you register and provide your name or email address or mailing address. However, we also receive technical information about devices and access that we automatically collect as you interact with our services. For example, this may be information about the device you are using. We collect further data through our own data analysis (for example, during market research and customer evaluation studies). We may also obtain information about you from third parties, such as credit bureaus and payment service providers.

2. What does MAISON SHANGHAI use my data for?

MAISON SHANGAI processes your data in accordance with all applicable data protection laws. Of course, we respect the principles of the data protection law for the processing of personal data. Therefore, we process your data only for the purposes described in this Privacy Policy or during data collection. These are mainly the purchase process and the provision, personalization and development, as well as the security of our services. In addition, we use your data within the framework of strict German and European data protection legislation, but also for other purposes, such as product development, scientific research (especially in the fields of machine learning, artificial intelligence and deep learning) and market research, for the optimisation of business processes, the demand-oriented design of our services, as well as for personalised advertising.

3. Customized services

The development and provision of customized features and services for you represents our top priority. Regardless of location, time and equipment, we offer you an individual purchasing experience and an offer tailored to your individual interests. Processing your data to customize our services is therefore an integral part of MAISON SHANGHAI’s performance.

4. Information on websites and applications

We use your information to provide MAISON SHANGHAI websites and applications. In addition to the device and access data associated with each use of these services, the nature of the data processed and the purposes of the processing will depend, in particular, on how you use the functions and services provided through our services. We also use the information we collect when using our services to discover how our online offer is used. Among other things, we use this information in the context of personalising purchases to improve our services and personalised advertising.

5. Information about social network fanpages

MAISON SHANGAI maintains profiles on the social networks Facebook and Instagram (so-called “Fanpages”). On our fanpages, we publish and share content, offers and product recommendations. With every interaction on our fanpages or other Facebook or Instagram pages, social network operators record your usage behavior with cookies and similar technologies. Fanpage operators can view general statistics about the interests and demographics (such as age, gender, region) of the fanpage audience. If you use social networks, social network operators determine the nature, scope and purposes of the processing of data on social networks.

6. Newsletter

We offer several newsletter services. You will receive information on the topics covered by individual newsletters and more information when you register for a newsletter service. In addition, there are also service-specific newsletters, which are an integral part of a special service. When we use our newsletter, we also record device and access data.

7. Individual product recommendations by email and push service

In relation to our services, we present you with information and offers from MAISON SHANGHAI according to your interests. These individual product recommendations are available from us, regardless of whether you have subscribed to a newsletter. For the selection of individual product recommendations, we primarily use your previous purchase data and your interest data in accordance with the legal provisions, from which we derive your product interests taking into account the interests and preferences and the profile data provided.

8. Vouchers

We use the data provided in the context of a MAISON SHANGHAI coupon order to review and process the order, as well as to ship and redeem the coupon. This includes the recording and processing of data relating to the use of vouchers, in particular to prevent fraud.

9. How does MAISON SHANGHAI use my data for advertising?

We and our advertising partners use your data to provide you with personalized advertising, which will be shown to you on MAISON SHANGHAI’s services and on the websites and applications of other suppliers. To do this, we and our advertising partners use standard Internet technologies. This allows us to advertise in a more targeted way, so that we can only present you with advertisements and offers that are truly relevant to you. This allows us to better meet the needs of our users in terms of personalization and discovery of new products, and to achieve long-term interest in our services through a more personal shopping experience.

10. To whom are my details sent?

MAISON SHANGHAI will only forward your data if permitted by German or European data protection legislation. We work closely with some service providers, such as customer service (e.g. hotline service providers), technical service providers (e.g. data centre operations) or logistics companies (e.g. postal companies such as SEUR). These service providers may only process your data on our behalf under special conditions. Insofar as we use them as processors, the service providers may only access your data to the extent and for the period required for the provision of the respective service. If you are purchasing from a MAISON SHANGHAI partner, we will pass on certain purchase data to the MAISON SHANGHAI partner (such as your name and delivery address) so that the MAISON SHANGHAI partner can deliver the products ordered to you.

11. What privacy rights do I have?

Based on the relevant legal requirements, you have the following legal privacy rights: right to information (Article 15 RGPD), right to deletion (Article 17 RGPD), right to rectification (Article 16 RGPD), right to limitation of processing (Article 18 RGPD), right to portability of data (Article 20 RGPD) right to lodge complaints with a data protection authority (Article 77 GPRS), right to revoke consent (Article 7(3) GPRS) and right to object to certain data processing operations (Article 21 GPRS). The contact details for your requests can be found under “Contact Person”.

12. When will my data be deleted?

We will store your personal data for as long as is necessary for the purposes set out in this Privacy Policy, in particular to fulfil our contractual and legal obligations. If necessary, we will also store your personal data for other purposes, provided that the law allows us to store it for specific purposes, including for the defence of legal rights.

13. How does MAISON SHANGHAI protect my data?

Your personal data is transmitted securely by means of encryption. This applies to your order and the customer’s login. We use the SSL (Secure Socket Layer) encryption system. In addition, we protect our websites and other systems by technical and organizational measures against loss, destruction, access, modification or dissemination of your data by unauthorized persons.

14. Changes to this privacy policy and contact persons

As we develop our websites and applications and implement new technologies to improve our service to you, changes to this Privacy Notice may be required. Therefore, we encourage you to review this privacy policy from time to time.

You can always contact our data protection team through privacy@maison-shanghai.com  if you have any questions about data protection and the enforcement of your rights.